Created a process and culture of ongoing A/B Testing to increase Firefox Downloads. Successfully increased conversion by 5.5%
Launched a clever revised 404 page that enables download and helps 20% more users find their way to their intended page
Led redesign of Future Release landing page experience with the objective of increasing brand presence and optimizing for download.
Here's what "Firefox Aurora" feels like before...
And after...
Had this AWESOME video created to kickoff a inner-company SEO team I created
Made this Engagement Dashboard to better help us let data guide our decisions
Will add more here on a rolling basis!